For coaches, consultants and experts who sell what they know

Most good offers aren't rejected. They're skipped.

The right people see them, nod, and keep scrolling. So every sale turns into a chase.
When an offer is easy to choose, they stop and ask you what's next. Which means no chasing, no sales calls and no extra content.

An inbox with 13 replies to one email, all on the same afternoon

See who's behind this Or find your next step in 60 seconds

Pedro Martins
Has worked on the sales of Robin Sharma, Human Garage and many other businesses, big and small. Author of Stand Out or Fade Away.

Pedro Martins on a call with Robin Sharma — Working with Robin Sharma.

Who I am

I'm Pedro Martins.

I live in Lisbon with my family.

I work on commission with a handful of partners, all at high six figures or more. I rarely take a new one.

I only get paid when a sale happens. So I can't afford sales that depend on luck, or on someone chasing.

Robin Sharma and Human Garage trusted their sales with me. They didn't hire me to make more money, although that's a byproduct of working with me. They hired me because they knew I'd take good care of their people.

I'm Portuguese, not an influencer. Very few people know me. But the ones that matter do.

Your lifestyle should dictate your business, not the other way around.

George Ten's public post: if he ever tries to sell you something, you buy

"If he ever tries to sell you something, you buy."George Ten, in a public post.

Before all thisA Cannes Lion for Microsoft with the "A Small Demonstration" ad campaign, the Windows 8 launch in Portugal.I also worked on a Samsung product launch in Portugal, and on Coca-Cola's presence in football clubs.Multiple international advertising awards along the way.

What it looks like

When the right people get it fast

The same idea, in bigger rooms.

An inbox of new applications for a USD 36,500 mentorship

30 seats, two months30 seats on a USD 36,500 mentorship filled in two months, with no sales calls.

Human Garage certification sales, names removed

15 sales in about 24 hours15 certification sales in about 24 hours, after a round of positioning tweaks and one email.

A client's message: 42 new clients, 109,185 euros in sales, in two weeks

42 new clients in two weeks42 new clients. €109,185 in sales. In two weeks.

These results came from my own client work and aren't a promise of yours. Your results depend on your offer, your audience and your testing.

What I believe

Business is building and using trust.A successful business is all about building and leveraging trust. It's my focus in my own business and in my partners' businesses. It's the foundation for the two things that make a business successful for me: consistency and predictability.
The best offer doesn't always win. The best-understood one does.They're not winning because they're more skilled. They're winning because they're easier to choose.
The easiest premium sale is the one the buyer asks for.A one-word reply is the smallest yes a person can give.
Attention fades. Relevance pays.The influencer game is built on attention. The professional game is built on relevance. You're irrelevant until you become relevant. Keep showing up. This is not about you. It's about the people you want to serve.
A business that drives freedom is a conscious decision, not luck.I like to build things backwards, for my partners and for myself. First the end goal: the high-ticket offer that excites everyone to sell and deliver. Then the offers that feed it. Everything is strategically aligned to give us what we deeply want as entrepreneurs: a free and resourceful life.

How it works

The other way to the chase

I talk to a lot of coaches and consultants.

Their clients get results. And still, every premium sale needs a chase. A call, a proposal, three follow-ups, "let me think about it."

For a lot of them, selling starts to feel like chasing people who should have said yes on their own.

It works better in three steps.

Be easy to choose.

In the first seconds of your page, email or ad, the right person feels "this is for me." Everyone else is free to leave.

Let the ready buyers raise their hand.

One short email to the people who already bought from you. The ones who want more tell you. I call it the Reverse Chase.

Close in a written conversation, built on their plan.

Their plan. The gap. Your new plan. Then the offer.And because they asked first, nothing you say after that is a pitch. It's a reply to a request.

No calls, no pushing, and no posting every day to stay visible.

It works best for people whose clients already get results.

Your next step

Where your journey with me starts

Solving one problem always creates a new problem.

So every step leads to the next one, at your pace. Three quick questions show you where yours starts.

1. When someone new lands on your page, does the first screen name a problem they'd describe in their own words?

2. Do your past buyers have an easy way to tell you they want more?

3. When someone says they're interested, can you get to a yes without a sales call?

Start here · The whole idea

The Peephole Method

For when you want to see why the right people skip good offers before you change a single line.

My book Stand Out or Fade Away, plus 5 bonuses. Why the right people skip good offers, and what makes them stop.

Seyi's post about going from 300 to 1,318 followers

300 → 1,318 followers. Seyi, who met me as "a struggling creator with 300 followers." Now with inbound clients.

See how the Peephole Method works

Next: once you see it, the next step is seeing it on your own page.

Step 1 · Be easy to choose

The Stand Out Lens

For when people see your page, email or ad, and keep scrolling.

Paste in your page, email or ad. In minutes you see where the right buyers stop, and get 3 new openings in your voice.

"I implemented right away and got a few % of optin back already."Ugo, a few hours after getting the Lens

See how the Lens reads your page

Next: when the right people stop, some of them want more. Step 2 gives them a way to say so.

Step 2 · Let the ready buyers raise their hand

The Reverse Chase Email

For when past buyers liked what they got, and nobody has asked them what's next.

One email that gets your past buyers to tell you they want more.

Dan's message: three people replied, all valid consulting leads

Three consulting leads from a list he'd ignored for months.Dan, after sending it

See how the Reverse Chase works

Next: then the replies come in. Step 3 is what you write back.

Step 3 · The written conversation

From Reply to Sale

For when someone says they're interested, and the next move feels like a sales call.

How to go from a one-word reply to the sale, by email, with no calls.

Message from a buyer: Woohoo! That was quick and easy! Paid in full.

A buyer on Robin Sharma's list, right after paying USD 2,000. No sales call.From a program I worked on

See how a reply becomes a sale

Next: after the sale comes a new question: what to offer them next.

Every step comes with a guarantee in my name. Its page explains it.

Every step leads to the next. And each one leads to the Extra €7k Plan: a plan built on your own business, for what to sell next and how.

I open it to people who've already taken a step with me.

Not ready yet?

Read the introduction and chapter 1 of Stand Out or Fade Away, free.

The book Stand Out or Fade Away, by Pedro Martins

"Incredible book. It'll stay next to me every step of my next business."

Bryan Kramer, TED speaker

You'll get the introduction and chapter 1, and a few extra emails from me. Unsubscribe anytime. Privacy